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September 2023

America's Cup- Video Interview - Bruno Trouble

by Richard Gladwell on 8 Feb 2011
Bruno Trouble at the launch of the AC45 SW

Bruno Trouble, frontman for longtime America's Cup sponsor Louis Vuitton, has a long history with the America's Cup. Starting as a helmsman with French Challenges before conceiving and running the Louis Vuitton Cup since 1983.

Louis Vuitton's relationship with the America's Cup looked set to fall out of bed after the 32nd America's Cup, but the company provided much needed life-support during the 2007-2010 hiatus. But now a new chapter in the America's Cup has opened and Richard Gladwell, Sail-World New Zealand's Editor caught up with 'Big Trouble' at the launch of the prototype AC45 at Auckland's Viaduct harbour this morning.

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